UPS Green is a conceptual sub-company created as part of a graphic design final project. The focus was on developing a sustainable division that could provide nearly 100% green energy and transport services, excluding trucks and planes. The project explored how a logistics company like UPS could significantly reduce its carbon footprint by integrating eco-friendly practices, from renewable energy sources to cleaner transportation methods. This concept emphasizes the growing importance of sustainability in global logistics, imagining a future where efficiency and environmental responsibility go hand in hand.
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